4Next has been producing and sending e-mail newsletters for a decade. We have maintained monthly permission marketing programs for many of our clients for many of those years — but we're happy to do one-off e-blasts too.
Our e-news tracking log system allows real-time viewing of e-newsletter activity for immediate results analysis. This detailed tracking can include: total number of click-throughs, e-mail address of viewers, date and time stamped actions list with meaningful descriptions that make it possible to visualize individual users' e-news experiences. We also maintain e-mail databases, removing unsubscribers and bouncebacks after each mailing.
Ad Banners, SEO, and Google Adword PPC Campaigns
Our skilled team offers Search Engine Optimization (SEO) and analysis using Google Analytics. We also create, manage and enhance existing Google Adwords Pay-Per-Click (PPC) campaigns and create effective ad banners that increase click-throughs and improve search engine rankings. We design and program effective content and then perform the necessary ongoing analysis and optimization utilizing a variety of skills and tools to raise rankings and provide detailed feedback regarding current standing.
Web-linked "New Print" and Landing Pages
One of our internet marketing specialties is what we call "web-linked print". The idea here is to go beyond the limits of traditional printed marketing to create "New Print" which makes a strong connection from your ink-on-paper marketing materials to your continuously updated website. Our custom landing pages let you link your ink-on-paper marketing materials to your website via a special URL so you can start capturing results, measuring dollars spent, and building your e-mail database. We've had great success linking direct mail and handouts to online content.
Landing pages use extended URLs (such as www.4-next.com/spring) to direct traffic to specific pages on your website which are inaccessible except by typing the special URL in directly. This gives you the power to measure results on the print or ad banner campaign. We use engaging graphics and compelling messages to capture your visitor's attention and persuade him or her to act — whether the action is adding their name to your email list, completing a survey, or clicking through for more information.
Beyond a simple extended URL, 4Next has also developed a unique web-linked print system that uses a combination print piece and online contest to build and expand permission marketing e-mail databases. Inexpensive prizes, variable data, and, sometimes, scratch-off ink engages recipients and allows secure tracking of user data over time. The system also makes it easy to incentivize and reward individuals in the sales network for encouraging customer participation.